Is it humanly possible to memorise
the entire IKEA Catalogue?

Ask Yanjaa

Yanjaa holding the 2018 IKEA catalogue in front of her face, titled The Human Catalogue

Watch how we made the 2018 Catalogue famous.

Case Study Film

This is Amazing.

BBC

How it all started.

We tested the IKEA Human Catalogue with the experts.
Watch the test film here.

The build-it-yourself furniture
gods are most certainly smiling.

Adweek

Facebook
Live Event

Facebook Live Test

To prove to the world, she’s the real deal,
we put the IKEA Human Catalogue in front of a LIVE audience on Facebook.

You really have to
see it to believe it.

People
PR shot 1 PR shot 2 PR shot 3 PR shot 4 PR shot 5 PR shot 6 PR shot 7 PR shot 8 PR shot 9 PR shot 10

Improve your memory in
4 minutes.

Our IKEA Human Catalogue shares her mind palace techniques.
Grab an IKEA Catalogue and try it for yourself.

Try and memorise these pages for yourself.

IKEA catalogue pages 10 and 11

Page 10-11

IKEA catalogue pages 16 and 17

Page 16-17

IKEA catalogue pages 58 and 59

Page 58-59

IKEA catalogue pages 136 and 137

Page 136-137

IKEA catalogue pages 154 and 155

Page 154-155

There’s loving IKEA
and there’s this!

Popsugar

Who’s
that Girl?

Born in Mongolia, raised in Sweden, educated in Kenya and now living in Texas, our walking, talking Human Catalogue is as culturally versatile as IKEA’s furniture. Know more about the colourful personality behind the incredible mind.

“I want to take her to Vegas with me.” Steve Harvey, actor
“How does she do that? I want her brain.” Max von Bodungen, Local Marketing Manager, IKEA
“She’s incredible. She can have my job.” Tanja Dolphin, Global Catalogue Leader, IKEA
Yanjaa as the Human Catalogue, surrounded by the logos of the press that covered it: BBC, Adweek, Fast Company, Business Insider, Mashable, Campaign, People, Popsugar, the Daily Mail, The Straits Times, Steve Harvey and more